Follow Up Boss is a real estate CRM built to help agents and teams manage leads, conversations, and follow-up in one place. It brings calls, texts, emails, lead routing, task management, automation, and reporting into a single workflow so agents can respond faster and keep opportunities from slipping through the cracks. The platform is especially useful for teams handling leads from multiple sources that need a clear, repeatable process for turning inquiries into appointments and clients.
Real estate CRM
ATG verdict
Follow Up Boss is a strong fit for agents and teams whose main challenge is responding to inbound leads consistently. It is a CRM and follow-up system first, not a full marketing suite.
Independent assessment
Factual information verified September 14, 2026
Featured comparison
Follow Up Boss is purpose-built around real estate lead response and team accountability. HubSpot CRM offers a broader sales and marketing platform that can suit businesses needing more general-purpose customization.
See Full ComparisonATG editorial ratings
| Metric | Follow Up Boss | HubSpot CRM |
|---|---|---|
| Starting Price | $69/user/month | Free plan available |
| Ease of Use | 9.0 | 8.6 |
| Agent Fit | 9.3 | 7.7 |
| Features | 8.6 | 9.1 |
| Integrations | 8.8 | 9.3 |
| Value | 8.1 | 8.8 |
| Support | 8.4 | 8.2 |
| Best For | Real estate teams managing inbound leads | Flexible sales and marketing workflows |
Follow Up Boss centralizes lead activity, communication history, assignments, tasks, action plans, and reporting in one workspace. The interface is organized around the contact record and daily follow-up queue, helping agents see what happened, what needs attention, and who owns the next step.
A concise selection confirmed in official vendor documentation as of the review date.
Agents and small teams who receive a steady flow of inbound leads and need a reliable follow-up process.
Agents who mainly need website building, listing marketing design, or a free tool.
Common workflows agents build around Follow Up Boss.
New inbound leads trigger immediate notification so the first call happens quickly.
Leads not ready to transact move into an ongoing action plan instead of going cold.
Team leaders review activity and follow-up consistency per agent.
Smart lists surface past contacts who have not been touched recently.
Every conversation lives on the contact record instead of personal phones and inboxes.
Verified September 14, 2026 from Follow Up Boss's current official pricing page. Grow is $69 per user per month billed monthly or $58 per user per month billed annually, with a Grow Calling add-on at $39 per user monthly or $33 annual. Pro is $499 per month including 10 users billed monthly or $416 per month billed annually, with additional users at $49 monthly or $41 annual. Platform is $1,000 per month including 30 users billed monthly or $833 per month billed annually, with additional users at $20 monthly or $17 annual. Follow Up Boss's pricing page states a free trial, no contracts, and phone and email support seven days a week. Tax may apply where applicable.
$69 / user/month monthly, or $58 user/month annual
Per-user plan for agents and small teams.
$499 / month monthly, or $416/month annual
Includes 10 users, with per-user pricing beyond that.
$1,000 / month monthly, or $833/month annual
Includes 30 users, with lower incremental per-user pricing.
Side-by-side comparisons will appear here as they are published.
Review the current plans and features on the official site to decide whether it fits your lead volume and team structure.
Visit Follow Up BossEditorial disclosure: our reviews are written independently based on documented product capabilities. Some links on Agent Tool Guide may be partner links; this does not affect our assessments, and no rating, price, or partner term is published unless we have verified it.
