8.7/10
Follow Up Boss
Real estate CRM
Best for: Agents and small teams who receive a steady flow of inbound leads and need a reliable follow-up process.
Read the Follow Up Boss reviewComparison
Follow Up Boss vs Ylopo
These two are frequently compared but they are not pure substitutes. Follow Up Boss is primarily a CRM and follow-up system. Ylopo is a real-estate lead-generation, IDX and AI nurture platform that commonly connects to a CRM rather than replacing one.
8.6/10
Ylopo
Lead Generation & Advertising
Best for: Teams investing in paid lead generation
Read the Ylopo reviewQuick answer
Which one fits your business?
Choose Follow Up Boss if…
Choose Follow Up Boss if your gap is CRM and follow-up: organizing the leads you already generate and making sure nothing goes cold.
Choose Ylopo if…
Choose Ylopo if your gap is lead generation, IDX search and AI-assisted nurture at the top of the funnel.
When both make sense
Many teams run both. Ylopo generates and nurtures demand while Follow Up Boss remains the CRM of record — Ylopo is commonly connected to a CRM rather than used as one.
ATG score comparison
These are the six dimensions from each product's existing ATG review. A higher overall score does not automatically mean the better fit — the two products are scored within their own positioning, so read the dimensions that matter to you.
| Dimension | Follow Up Boss | Ylopo |
|---|---|---|
| Ease of Use | 8.5 | 7.8 |
| Agent Fit | 9.5 | 9.7 |
| Features | 8.6 | 9.0 |
| Integrations | 9.5 | 8.8 |
| Value | 7.3 | 7.0 |
| Support | 9.0 | 8.7 |
| Overall ATG score | 8.7 | 8.6 |
How they compare
Every point below is taken from each product's existing ATG review. Where a review does not record something, we leave it out rather than guess.
Strengths
Follow Up Boss
- Lead intake from multiple sources lands in one shared pipeline
- Calling, texting, and email happen inside the contact record
- Automated action plans keep long-term follow-up moving
- Assignment and notification rules suit team structures
- Activity history makes accountability easier to review
Ylopo
- Built specifically for real estate lead generation and nurture
- Branded home-search and IDX experiences support lead capture
- AI text and voice options support nurture, reactivation, appointments and live transfers
- Integrates with established real estate CRMs rather than requiring Ylopo to be the system of record
Trade-offs
Follow Up Boss
- Setup and process design take time before the value shows
- Depth of configuration can feel heavy for a single low-volume agent
- Marketing creative and listing design still need separate tools
- Value depends on committing to it as the single source of truth
Ylopo
- The full platform price requires a tailored quote
- It adds a marketing and nurture layer alongside the team's CRM
- Separate AI nurture options need to be distinguished from the full platform proposal
Best fit
Follow Up Boss
Agents and small teams who receive a steady flow of inbound leads and need a reliable follow-up process.
- Solo agents who lose track of inbound leads
- Teams that need shared lead assignment and accountability
- Agents buying portal or paid online leads
- Anyone standardizing follow-up across multiple lead sources
- Teams that want calling, texting, and email in one place
Ylopo
Teams investing in paid lead generation
- Teams with budget for consistent paid advertising
- Agents whose growth depends on new lead volume
- Teams that already run a CRM and follow up reliably
- Agents wanting long-term nurture alongside new leads
Not ideal for
Follow Up Boss
Agents who mainly need website building, listing marketing design, or a free tool.
- Agents with very low lead volume who manage contacts manually
- Anyone looking for a free CRM
- Agents wanting built-in listing design or creative tools
- Teams looking for a full replacement for an IDX website platform
Ylopo
Agents without follow-up capacity or ad budget
- Agents with no advertising budget
- Anyone unable to follow up on new leads quickly
- Agents looking for a CRM rather than lead generation
Integrations
Products each platform connects with, as recorded in its ATG review.
Follow Up Boss
- Zillow
- Realtor.com
- Google Workspace
- Microsoft 365
- Mojo Dialer
- BombBomb
- Zapier
Ylopo
- Follow Up Boss (including real-time lead, conversation and search-behavior syncing)
- LionDesk
- Firepoint
- Sierra Interactive
- CINC
- BoomTown
- Other major real-estate CRMs through Ylopo integrations and API connections
Pricing structure
Only pricing that ATG has verified from first-party sources is shown, with the wording each vendor uses — including custom or quote-led pricing.
Follow Up Boss
- Grow$69user/month monthly, or $58 user/month annual
Per-user plan for agents and small teams.
- Pro$499month monthly, or $416/month annual
Includes 10 users, with per-user pricing beyond that.
- Platform$1,000month monthly, or $833/month annual
Includes 30 users, with lower incremental per-user pricing.
Verified September 14, 2026 from Follow Up Boss's current official pricing page. Grow is $69 per user per month billed monthly or $58 per user per month billed annually, with a Grow Calling add-on at $39 per user monthly or $33 annual. Pro is $499 per month including 10 users billed monthly or $416 per month billed annually, with additional users at $49 monthly or $41 annual. Platform is $1,000 per month including 30 users billed monthly or $833 per month billed annually, with additional users at $20 monthly or $17 annual. Follow Up Boss's pricing page states a free trial, no contracts, and phone and email support seven days a week. Tax may apply where applicable.
Last verified September 14, 2026
Ylopo
- Ylopo platformCustom quote
Pricing is built around the market, database size and goals; plans are not priced per seat.
- AI Text nurtureFrom $250month
Specific AI lead-nurture option, not the full Ylopo platform price. The official page states a 90-day cancellation policy.
- AI Text + Voice nurtureFrom $500month
Specific combined text and voice nurture option, not the full Ylopo platform price. The official page states a 90-day cancellation policy.
Verified September 14, 2026. Ylopo does not publish one fixed price for the full platform. The company provides a custom ROI estimate and quote based on factors including market, database size and goals, and states that plans are not priced per seat. The AI prices below are specific nurture options, not the price of the full Ylopo platform.
Last verified September 14, 2026
ATG recommendation
Which should you choose?
Treat this as a question about which part of your funnel needs work, not about which product wins. Follow Up Boss is primarily CRM and follow-up. Ylopo is a real-estate lead-generation, IDX and AI nurture platform.
If leads are arriving but falling through, the CRM side is the constraint. If your pipeline itself is thin, the lead-generation side is the constraint.
Because Ylopo commonly connects to a CRM, some teams should not be choosing at all — they should be running both, with each doing the job it was built for. Scores here reflect quality within different categories, so the higher number is not automatically the better fit.
Frequently asked questions
Does Ylopo replace a CRM?
Not as ATG positions it. Ylopo is a lead-generation, IDX and AI nurture platform that commonly connects to a CRM, so most teams keep a CRM of record alongside it.
Can I use Follow Up Boss and Ylopo together?
Yes — that is a common setup. Ylopo works the top of the funnel while Follow Up Boss handles CRM, lead organization and follow-up.