8.9/10
AgentFire
Website & IDX
Best for: Agents and teams that want a real-estate-specific website with IDX included, strong branding and local-market content.
Read the AgentFire reviewComparison
AgentFire vs iHomefinder
The important distinction here is website platform versus IDX layer. AgentFire is a fuller website platform. iHomefinder is the stronger fit when your main need is adding IDX property search and lead capture to a site you already have.
8.7/10
iHomefinder
Website & IDX
Best for: Agents who prioritize IDX property search and lead capture, and want leads forwarded into an existing CRM.
Read the iHomefinder reviewQuick answer
Which one fits your business?
Choose AgentFire if…
Choose AgentFire if you want a fuller real-estate website platform — the site itself plus IDX — rather than a search layer bolted onto something else.
Choose iHomefinder if…
Choose iHomefinder if your website already exists and works, and the actual gap is IDX property search and lead capture on top of it.
ATG score comparison
These are the six dimensions from each product's existing ATG review. A higher overall score does not automatically mean the better fit — the two products are scored within their own positioning, so read the dimensions that matter to you.
| Dimension | AgentFire | iHomefinder |
|---|---|---|
| Ease of Use | 8.6 | 7.8 |
| Agent Fit | 9.7 | 9.6 |
| Features | 8.8 | 8.8 |
| Integrations | 8.7 | 9.2 |
| Value | 8.0 | 8.1 |
| Support | 8.8 | 8.2 |
| Overall ATG score | 8.9 | 8.7 |
How they compare
Every point below is taken from each product's existing ATG review. Where a review does not record something, we leave it out rather than guess.
Strengths
AgentFire
- Built-in IDX included with every website plan
- Strong real-estate-specific design and local-market page tooling
- Clear current pricing and no long-term contract
- Native/marketplace connections to real-estate CRMs and Zapier
iHomefinder
- Very strong IDX and real-estate specialization
- Broad CRM lead-forwarding and Zapier/API connectivity
- Lead aggregation from 30+ sources on higher plans
- Hosted website, AI search/content and marketing automation available as plans scale
Trade-offs
AgentFire
- One-time design/setup costs begin at $800 and rise materially for custom packages
- Optional add-ons can increase total monthly/one-time cost
- Less comprehensive than an all-in-one CRM/lead-gen platform such as Real Geeks or Sierra Interactive
iHomefinder
- Main package pricing is quote-based instead of publicly listed
- Product breadth and plan/add-on structure can be harder to evaluate than a simple website subscription
- Weekday support hours are narrower than some competitors
Best fit
AgentFire
Agents and teams that want a real-estate-specific website with IDX included, strong branding and local-market content.
- Solo agents and teams that want a real-estate-specific website with IDX included
- Agents that care about branding, local area pages and lead capture
- Teams already using a CRM such as Follow Up Boss or Lofty
iHomefinder
Agents who prioritize IDX property search and lead capture, and want leads forwarded into an existing CRM.
- Agents who prioritize IDX/property search and lead capture
- Users who want to forward leads into an existing CRM
- Teams that value Zapier/API connectivity and multiple lead sources
Not ideal for
AgentFire
Buyers who want the cheapest possible do-it-yourself website, or a single product that also replaces their CRM and lead-generation stack.
- Buyers who want the cheapest DIY website possible
- Teams that want a full native CRM, dialer and lead-generation suite in one product
- Agents who do not want any upfront design/setup cost
iHomefinder
Buyers whose top priority is high-end custom branding, or who want a simple flat-price product with no configuration choices.
- Buyers whose top priority is high-end custom branding/design
- People who want a simple flat-price product with no configuration choices
- Teams seeking the deepest native CRM/dialer stack
Integrations
Products each platform connects with, as recorded in its ATG review.
AgentFire
- Follow Up Boss
- Lofty
- Zapier
- Top Producer
iHomefinder
- Follow Up Boss
- Chime
- IXACT Contact
- LionDesk
- Mailchimp
- Top Producer
- Wise Agent
- Zapier
- Developer API
- Zillow
- Realtor.com
- Facebook Lead Ads
Pricing structure
Only pricing that ATG has verified from first-party sources is shown, with the wording each vendor uses — including custom or quote-led pricing.
AgentFire
- Ignite design setup$800
One-time design setup package.
- Custom design setup$2,750
One-time design setup package.
- Firebrand design setup$6,500
One-time design setup package.
- Pro$165per month
Includes site hosting, support, feature upgrades and 10+ tools.
- Plus$215per month
Higher monthly tier; includes assisted support hours.
- Team Link$5-$10per agent / month
Pricing depends on team size.
Current public pricing: Ignite design $800 setup; Custom $2,750 setup; Firebrand $6,500 setup. AgentFire Pro is $165/month and Plus is $215/month. Built-in IDX is included, though MLS pass-through fees may still apply. No long-term contract. Team Link starts at $5-$10 per agent/month depending on team size. Optional add-ons include Home Values Enrich $29/month, Neighborhood Quiz $20/month, Local SEO setup $250, and other quoted services.
Last verified September 14, 2026
iHomefinder
- Lead Essentials
Quote-based base plan named on the public platform page.
- Lead Maximizer
Quote-based base plan named on the public platform page.
- Growth Pro
Quote-based top plan; includes unlimited MLSs and concierge onboarding.
- Hosted website add-on (Lead Essentials)$50per month + $500 setup
Published add-on pricing.
- Seller Leads add-on$50per month
Available on eligible plans.
- Additional agents$5-$30per month
Depends on tier and seat count.
- Extra MLS feeds$25-$50per month
Where applicable.
iHomefinder's current public platform page names Lead Essentials, Lead Maximizer and Growth Pro but asks buyers to get a tailored quote rather than publishing base monthly prices. Public add-on pricing includes a hosted website add-on on Lead Essentials at $50/month + $500 setup, Seller Leads at $50/month on eligible plans, additional agents from $5-$30/month depending on tier/seat count, and extra MLS feeds at $25-$50/month where applicable. Growth Pro includes unlimited MLSs and concierge onboarding.
Last verified September 14, 2026
ATG recommendation
Which should you choose?
Start by naming what you are replacing. If the website itself is the problem, AgentFire is the fuller website platform and the more complete answer.
If the website is fine and only property search and lead capture are missing, iHomefinder is the stronger fit — it is an IDX and search layer for an existing site rather than a replacement for it.
Because these solve different scopes, the higher ATG score does not settle the decision. The scope you need does.
Frequently asked questions
Do I need both?
Generally no. AgentFire is a fuller website platform with IDX included, so pairing it with a separate IDX layer would duplicate scope.
I already have a website I like. Which one fits?
iHomefinder, because its strength is adding IDX search and lead capture to an existing site rather than rebuilding it.