8.7/10
Follow Up Boss
Real estate CRM
Best for: Real estate agents and teams who want a focused CRM and persistent lead follow-up while choosing their own surrounding tools.
Read the Follow Up Boss reviewComparison
Follow Up Boss vs BoldTrail
This decision is about scope: a focused CRM with a stack you select, or a broader platform to consolidate CRM, IDX and brokerage workflows. BoldTrail’s official material describes configurable IDX websites, an AI-powered Smart CRM, listing management and marketing, business intelligence and analytics, and transaction-management integration.
BoldTrail
Broader real estate platform
Best for: Agents, teams and brokerages seeking to consolidate CRM, IDX websites, listing marketing and brokerage workflows.
Comparison-only · No published ATG reviewQuick answer
Which one fits your business?
Choose Follow Up Boss if…
Choose Follow Up Boss for a focused real estate CRM with transparent public pricing and surrounding tools you select.
Choose BoldTrail if…
Evaluate BoldTrail when consolidating CRM, IDX, listing and marketing, and other brokerage workflows is the goal. Confirm which products the quote actually includes.
How they compare
Product facts come from published ATG reviews where available, or the editorially supplied comparison-only record. Missing fields are omitted.
Strengths
Follow Up Boss
- Connect lead sources and customize lead distribution for agent teams
- Smart Lists and Action Plans support organized, persistent follow-up
- Call, text and email workflows, calendar/email sync and mobile access
- Agent and lead-source reporting with team inboxes and call reporting on Pro
BoldTrail
- BASE combines configurable IDX websites with an AI-powered Smart CRM
- Listing management and marketing sit alongside business intelligence and analytics
- Transaction-management integration is included in the stated BASE scope
- PLUS adds Present, ListingMachine and DesignCenter; PRO adds CoreHome PRO website templates and access to the PRO Desk team
Trade-offs
Follow Up Boss
- Focused CRM scope means website, lead generation and other tools may still carry separate costs
- Grow calling is an optional per-user add-on; Pro and Platform include seats but charge for extra users
BoldTrail
- Quote-led pricing depends on account size, included products and add-ons; there is no single list price
- Broader scope can overlap an existing stack; confirm migration, configuration and which products are actually included
Best fit
Follow Up Boss
Real estate agents and teams who want a focused CRM and persistent lead follow-up while choosing their own surrounding tools.
- Agents keeping an existing website and marketing stack
- Teams needing lead distribution, follow-up visibility and agent reporting
BoldTrail
Agents, teams and brokerages seeking to consolidate CRM, IDX websites, listing marketing and brokerage workflows.
- Brokerages comparing platform scope rather than a CRM alone
- Teams willing to scope implementation and migration with the vendor
Not ideal for
Follow Up Boss
Buyers seeking an included IDX website, listing-marketing suite and brokerage back office in one subscription.
- Replacing every brokerage workflow with one CRM
- Treating the CRM subscription as the whole cost of a separate-tool stack
BoldTrail
Agents who only need focused follow-up or want a single public self-service price before speaking to sales.
- A lightweight CRM replacement with no website or marketing consolidation
- Buying on a headline price without an itemized quote
Integrations
Products each platform connects with, as recorded in its ATG review or editorially supplied comparison facts.
Follow Up Boss
- Zillow
- Realtor.com
- Google Workspace
- Microsoft 365
- Mojo Dialer
- BombBomb
- Zapier
BoldTrail
- Official BASE scope lists transaction-management integration; confirm the exact system and data flow in your quote
- The FAQ describes a marketplace and add-ons; do not assume a named connection or separate BackOffice product is included
Pricing structure
Verified amounts are shown where confirmed from first-party sources; unconfirmed prices are clearly flagged. Check each vendor’s pricing page for current billing, taxes, features and terms, including custom or quote-led pricing.
Follow Up Boss
- Grow$69/user/month billed monthly
$58/user/month billed annually. Calling is optional and costs extra.
- Pro$499/month billed monthly
Includes 10 users; $416/month billed annually. Extra users cost $49/month or $41/month billed annually.
- Platform$1,000/month billed monthly
Includes 30 users; $833/month billed annually. Extra users cost $20/month or $17/month billed annually.
US public pricing; tax applies where applicable. Annual figures are monthly equivalents billed annually. Grow calling: $39/user/month on monthly billing or $33/user/month billed annually. Pro extra users: $49/month or $41/month billed annually. Platform extra users: $20/month or $17/month billed annually. Pro and Platform include calling and texting. Confirm current terms on the official page.
Pricing verified October 11, 2026
BoldTrail
- BASE
Quote-led: configurable IDX websites, AI-powered Smart CRM, listing management and marketing, business intelligence and analytics, transaction-management integration.
- PLUS
Quote-led: all BASE capabilities, plus Present, ListingMachine and DesignCenter.
- PRO
Quote-led: all PLUS capabilities, plus CoreHome PRO website templates and access to the PRO Desk team of best-practice experts.
No single public list price. The FAQ says account size, included products and add-ons determine the quote. Request itemized costs for seats, add-ons, migration and overlap with your current stack.
Pricing verified October 11, 2026
ATG recommendation
Which should you choose?
Neither scope is universally better. Start with the systems you already use and the workflows you want to replace, then compare the implementation work each choice requires.
BoldTrail’s FAQ says pricing depends on account size, included products and add-ons, with no single list price. Compare the full quote, included products, add-ons, migration and overlap with your current stack against Follow Up Boss and the subscriptions you would keep.
Frequently asked questions
Does BoldTrail have an ATG score or review?
No published ATG review is available for BoldTrail. This comparison uses attributed official material only; BoldTrail is not scored and ATG is not claiming hands-on testing.
How should I compare the cost?
Request an itemized BoldTrail quote covering account size, included products, add-ons and migration. Compare that complete scope with Follow Up Boss’s public pricing and the other tools you would still need.
What is included in BoldTrail BASE, PLUS and PRO?
Official pricing material lists BASE with configurable IDX websites, AI-powered Smart CRM, listing management/marketing, analytics and transaction-management integration. PLUS adds Present, ListingMachine and DesignCenter. PRO adds CoreHome PRO website templates and access to the PRO Desk team. Confirm included products and any separately priced add-ons in your quote.
Is Follow Up Boss priced per user or per team?
Grow is per user: $69/month billed monthly or $58/month billed annually. Pro is $499/month including 10 users or $416/month billed annually; Platform is $1,000/month including 30 users or $833/month billed annually. Extra users and Grow calling have separate charges; applicable tax may apply.
Does either replace the whole stack?
Follow Up Boss is a focused CRM/follow-up choice with surrounding tools you select. BoldTrail has broader platform scope, but a quote must identify what it replaces, what remains separate, migration requirements and named integrations. Neither scope is universally better.
BoldTrail facts checked October 11, 2026 against official vendor material. Follow Up Boss scores and review links come only from its published ATG review; comparison pricing and scope were checked against the official pages linked below. No hands-on testing is claimed; pricing and features can change.