8.7/10
Follow Up Boss
Real estate CRM
Best for: Agents and small teams who receive a steady flow of inbound leads and need a reliable follow-up process.
Read the Follow Up Boss reviewComparison
Follow Up Boss vs Lofty
Follow Up Boss focuses on real estate CRM and follow-up with public pricing. Lofty combines CRM, lead generation, website and IDX, marketing automation and AI with quote-based pricing.
Lofty
8.8/10
Lofty
CRM & Lead Management
Best for: Agents seeking an all-in-one real estate platform.
Read the Lofty reviewQuick answer
Which one fits your business?
Choose Follow Up Boss if…
Choose Follow Up Boss if you want a focused CRM and plan to keep the rest of your stack.
Choose Lofty if…
Choose Lofty if consolidating your real estate website, lead generation, CRM and marketing matters more than a simpler stack.
ATG score comparison
These are the six dimensions from each product's existing ATG review. A higher overall score does not automatically mean the better fit — the two products are scored within their own positioning, so read the dimensions that matter to you.
| Dimension | Follow Up Boss | Lofty |
|---|---|---|
| Ease of Use | 8.5 | 8.0 |
| Agent Fit | 9.5 | 9.5 |
| Features | 8.6 | 9.4 |
| Integrations | 9.5 | 9.5 |
| Value | 7.3 | 7.8 |
| Support | 9.0 | 8.3 |
| Overall ATG score | 8.7 | 8.8 |
How they compare
Product facts come from published ATG reviews where available, or the editorially supplied comparison-only record. Missing fields are omitted.
Strengths
Follow Up Boss
- Lead intake from multiple sources lands in one shared pipeline
- Calling, texting, and email happen inside the contact record
- Automated action plans keep long-term follow-up moving
- Assignment and notification rules suit team structures
- Activity history makes accountability easier to review
Lofty
- CRM, website/IDX and marketing automation
- Smart Plans, lead scoring and insights
- Transaction management and mobile access
Trade-offs
Follow Up Boss
- Setup and process design take time before the value shows
- Depth of configuration can feel heavy for a single low-volume agent
- Marketing creative and listing design still need separate tools
- Value depends on committing to it as the single source of truth
Lofty
- Quote-based pricing varies by package, seats and upgrades
- Broader scope may not fit a simple stack
Best fit
Follow Up Boss
Agents and small teams who receive a steady flow of inbound leads and need a reliable follow-up process.
- Solo agents who lose track of inbound leads
- Teams that need shared lead assignment and accountability
- Agents buying portal or paid online leads
- Anyone standardizing follow-up across multiple lead sources
- Teams that want calling, texting, and email in one place
Lofty
Agents seeking an all-in-one real estate platform.
- Agents consolidating CRM, website/IDX, lead generation and marketing into one platform
Not ideal for
Follow Up Boss
Agents who mainly need website building, listing marketing design, or a free tool.
- Agents with very low lead volume who manage contacts manually
- Anyone looking for a free CRM
- Agents wanting built-in listing design or creative tools
- Teams looking for a full replacement for an IDX website platform
Lofty
Agents seeking simplicity, transparent public pricing or a lightweight low-cost stack.
- Agents prioritizing a simple, low-cost stack or public plan prices
Integrations
Products each platform connects with, as recorded in its ATG review or editorially supplied comparison facts.
Follow Up Boss
- Zillow
- Realtor.com
- Google Workspace
- Microsoft 365
- Mojo Dialer
- BombBomb
- Zapier
Lofty
- Zillow
- Realtor.com
- dotloop
- DocuSign
- BombBomb
- Zapier
- Open API
Pricing structure
Verified amounts are shown where confirmed from first-party sources; unconfirmed prices are clearly flagged. Check each vendor’s pricing page for current billing, taxes, features and terms, including custom or quote-led pricing.
Follow Up Boss
- Grow$69user/month monthly, or $58 user/month annual
Per-user plan for agents and small teams.
- Pro$499month monthly, or $416/month annual
Includes 10 users, with per-user pricing beyond that.
- Platform$1,000month monthly, or $833/month annual
Includes 30 users, with lower incremental per-user pricing.
Verified September 14, 2026 from Follow Up Boss's current official pricing page. Grow is $69 per user per month billed monthly or $58 per user per month billed annually, with a Grow Calling add-on at $39 per user monthly or $33 annual. Pro is $499 per month including 10 users billed monthly or $416 per month billed annually, with additional users at $49 monthly or $41 annual. Platform is $1,000 per month including 30 users billed monthly or $833 per month billed annually, with additional users at $20 monthly or $17 annual. Follow Up Boss's pricing page states a free trial, no contracts, and phone and email support seven days a week. Tax may apply where applicable.
Pricing verified September 14, 2026
Lofty
- Starter
Request a quote
- Core
Request a quote
- Premier
Request a quote
- Enterprise
Request a quote
Starter, Core, Premier and Enterprise are quote-based; package, seats, upgrades and lead-generation choices affect price. No public amount is asserted.
Pricing verified October 4, 2026
ATG recommendation
Which should you choose?
Neither platform is universally better. Choose based on how much of your stack you want to consolidate.
Follow Up Boss has public pricing; Lofty provides a quote based on package, seats and upgrades. Compare the full scope of a quote with your existing stack before deciding.
Frequently asked questions
Which is simpler for a solo agent?
A focused CRM may be a simpler choice when you already have a website and marketing stack. Lofty's broader scope makes more sense when consolidation is the goal.
Which has transparent public pricing?
Follow Up Boss publishes plan pricing. Lofty uses quotes that vary by package, seats, upgrades and lead-generation choices.
Do they connect with the Zillow ecosystem?
Both are named in currently verified Zillow Premier Agent integration information; verify the exact workflow and availability with each vendor before choosing.