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Lofty Review for Real Estate Agents

What is Lofty?

Lofty is a real-estate-native all-in-one platform combining CRM, lead generation, website/IDX, marketing automation and AI.

Real Estate CRMLead GenerationWebsite & IDXMarketing Automation

Lofty

CRM & Lead Management

ATG verdict

Best suited to agents consolidating their real estate stack; compare the scope and cost of a quote with the rest of your tools.

Best for
Agents consolidating CRM, website/IDX, lead generation and marketing into one platform
Starting price
See official site

Independent assessment

ATG Editorial Score

Factual information verified October 4, 2026

Ease of Use8.0
Agent Fit9.5
Features9.4
Integrations9.5
Value7.8
Support8.3
How we score tools

Key Features

Smart Plans, lead scoring and insights, transaction management and mobile access.

IDX/site activity and marketing automation sit alongside CRM and lead generation.

Lofty describes 200+ integrations on its official page and currently positions Cowork as agentic AI.

Verified Integrations

A concise selection confirmed in official vendor documentation as of the review date.

  • Zillow
  • Realtor.com
  • dotloop
  • DocuSign
  • BombBomb
  • Zapier
  • Open API

Best For

Agents seeking an all-in-one real estate platform.

  • Agents consolidating CRM, website/IDX, lead generation and marketing into one platform

Not Ideal For

Agents seeking simplicity, transparent public pricing or a lightweight low-cost stack.

  • Agents prioritizing a simple, low-cost stack or public plan prices

Key Strengths

  • CRM, website/IDX and marketing automation
  • Smart Plans, lead scoring and insights
  • Transaction management and mobile access

Key Weaknesses

  • Quote-based pricing varies by package, seats and upgrades
  • Broader scope may not fit a simple stack

How Agents Use It

Consolidate a real estate stack

Bring CRM, website/IDX, marketing automation and lead generation together instead of maintaining a lightweight collection of separate tools.

Coordinate follow-up

Use Smart Plans and lead insights to organize contact workflows.

Pricing

Starter, Core, Premier and Enterprise are quote-based; package, seats, upgrades and lead-generation choices affect price. No public amount is asserted.

Starter

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Core

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Premier

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Enterprise

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Alternatives & Comparisons

Choose Follow Up Boss if you want a more focused real estate CRM and follow-up system with transparent public pricing. Choose Lofty if you want a broader all-in-one real estate platform combining CRM, website/IDX, marketing automation, lead generation and AI.

Frequently Asked Questions

No public amount is asserted here. Starter, Core, Premier and Enterprise pricing is quote-based and varies with package, seats, upgrades and lead generation.

Lofty combines CRM, website/IDX, lead generation and marketing automation in its real estate platform.

Its official integrations page describes 200+ integrations, including Zillow, Realtor.com, dotloop, DocuSign and BombBomb. Lofty also describes an open API and Zapier connectivity.

Explore Lofty

Confirm current package scope and pricing directly with Lofty.

Based on editorially supplied facts, not hands-on testing.